Is it time to stop our moaning?
There are many hang ups that both teachers and students have over presentation, with many students determined to miss out the direction of how they got from A to B. I worry without a sat nav would they ever survive? They refuse no matter how many times we countlessly nag them to “Show thier your out” to actually show their working out. Staff are fed up of saying it and students are fed up of hearing it.
Is it time we remarketed and branded this differently? Companies will often tweak their brand and marketing campaigns to increase their popularity and market standing. Take the old marathon chocolate bar that is now a snicker or how opal fruits became starbursts. Brands were changed to gain uniformity around the world, alongside the shock publicity increasing sales and many other reasons.
Another more recent example is Kentucky Fried Chicken changing its name to KFC and McDonalds recent pursuit of looking healthy by serving salads and simulating a fast food version of Starbucks. The point is this has all been done due to market trends towards a healthy lifestyle. Are the market trends telling us it’s time to rebrand ‘show your working out’?